Wednesday, 17 December 2014

Climbing Mount Kilimanjaro for economic diplomacy

Minister Membe, handling a national flag to leader of expedition as ambassadors climb Mountain Kilimanjaro
This is among the deliberate efforts that the government of Tanzania has taken, which as the citizens of Tanzania we should join hands. The ministry of Foreign affairs and International cooperation, under Mr. Bernard Membe (the Minister) has launched the campaign for local and foreigner to scale Kilimanjaro Mountain, targeting a ten-fold increase in the current number of trekkers.
Mr. Membe said in a bid to enhance economic diplomacy his ministry had resolved to use the ambassadors as driving force and catalyst of change to guarantee more foreign envoys, diplomats and foreigners come to scale the mountain and called for more efforts domestically to make sure more people can scale the mountain.
“It is a shame that only 2,000 Tanzanians and 50,000 foreigners scaled mountain Kilimanjaro in 2013/2014. This mountain is a mammoth and exceptional thing, one of the world heritage sites and one of the seven natural wonders of the world” he said.


Domestic Tourism Promoters Organization (DOTOPO) and with no doubts acknowledge the efforts that has been taken by ministry of Foreign affairs and International cooperation to promote tourism in Tanzania particularly, Domestic tourism. In a long run, this will not have the impact only in the Mountain but also to other crucial tourism honey pots available in Tanzania. Because we believe it’s a right time Tanzanian themselves, should value the resources that act as vital tourism attractions and also use them for their own and country’s benefits.


For that matter, in order to increase the number of tourists that climbing Kilimanjaro and also increase the number of tourists (both foreigners and locals) visiting others tourists attraction in Tanzania, there has to be a clear mechanism that will involve all the vital stakeholders within tourism industry and outside the industry to join efforts in the whole process of taking this fragile Industry to a next level. Among the issues that have to be considered by the stakeholders is to be creative in the promotion of tourism industry such as use of technological advancement and differentiated marketing strategies.


#TOURISM FOR ALL#UTALII KWA WOTE#

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